Establishing your marketing agency took time, guts and a lot of work. Now you’ve got a good staff, a few good clients and occasionally more paperwork than you prefer to deal with. Looking ahead, you can see that your finances are looking solid for the next while, but you’re not as excited about what you’re seeing for growth options. No matter what you try, you’re finding it difficult to gear up past the million-dollar mark.
Part of the process to reaching the next tier is self-marketing: You need to let the public know that you’ve mastered your craft, and are in a position where you can help companies get ahead of their competitors. Finding your niche is another part of that marketing. Knowing the exact needs and challenges particular industries or company types face make you a valuable ally. After all, you’ve seen their problems, and have already discovered what works — and what doesn’t.
While improving your firm’s marketing is a start, it’s only a start. There are a lot of other factors to consider. Below, members from Forbes Agency Council talk about their recommendations for boosting your business, along with why they work. Here are the specifics:
1. Network And Build A Robust Social Media Network
As a start-up, one must leverage relationships to help forge a sustainable organization. Networking and building a robust social media network are tools that can help maximize exposure for a growing company. Helping others and providing subject-matter advice can go a long way in establishing credibility, which creates strong relationships that can yield successful opportunity.- Matt Anthes, SociallyMined
2. Find The Right Talent For Your Team
Spend time and money on building your brand and pushing new business development from day one. From there, work on curating a pool of talent that you can pull from as you grow. Our biggest hurdle with growth was finding the right talent for our team.- Jordon Meyer, Granular
12. Identify Your Core Value
Identify and focus on your organization’s core value proposition as soon as possible. Once you do, make sure that every one of your offerings and processes has a direct impact on enhancing your core value proposition. Neglect any new initiatives that do not: Those are distractions. This will ensure that your organization will continue to have a defensible USP, and thus a path to scale.- Eric Dahan, Open Influence
13. Invest In Continued Education
Invest in continued education through mentors, books, conferences, courses and more. Don’t be afraid to invest in something to make money so that you can press the fast forward button for your agency. Do this for your top team members as well. Not only does the owner or CEO need to invest in continued education for their own success, but they need to do the same for the leaders in their company.- Mike Arce, Loud Rumor
14. Consistently Deliver On Promises
Do what you say you are going to do. Every time. All the time. Even into overtime. Mid-size to mega agencies start to lose their edge in the details and follow through, so utilize that deficit to your advantage. Deliver consistently and over deliver regularly. Oh, and never, ever miss a deadline.- Faithe Dillman, Marbaloo Marketing
15. Remember: It’s A Marathon, Not A Sprint
Take your time. There’s always an urgency to grow at the beginning and that can lead to poor quality of your work, which you can’t afford as you build the agency’s reputation. It’s a marathon, not a sprint.- Elliot Schimel, Mission Control Marketing
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