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Facebook has tightened its moderation criteria, affecting both advertisers and publishers.
With the goal of improving content quality and the overall user experience, Facebook has tightened its moderation criteria, affecting both advertisers and publishers and the type of content they can share and advertise on the platform. While there were previous regulations on low-quality content and ads, Facebook has moved to more strongly enforce these policies throughout the year. This leaves many in the industry wondering, what does this mean for publishers?
Publishers distributing high quality, authentic and straightforward content will likely see little changes – if anything, perhaps a slight boost in traffic. However, publishers pushing content that is poorly written, misleading, generally low quality or considered to be potentially offensive are seeing some immediate consequences. Primarily, blocked posts and significantly decreased traffic.
For those publishers that fall into the second category, there’s still time to adjust your content so it better aligns with Facebook’s new standards and overall industry’s move towards better user experience. Here are some best practices for publishers that want to play nice with the social giant.
1. Provide value for Facebook’s users
Step one is to take a hard look at your content and make sure it is not only original, but also valuable. Consumers don’t want to see the same thing over and over again – it provides no value. As such, you can expect photos that have been reposted or reworked from other web sources will not sit well with Facebook during its content overhaul.
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Additionally, posts that direct users to landing pages with little to no meaningful content are also going to get the axe. Aim for crafting original content that provides value to Facebook’s user in the form of trustworthy copy and plenty of appropriate images. Bonus points for using bright-colored images, as they tend to draw consumers’ in quickly. Check out the creative guidelines we recommend our customers.
2. Pay attention to grammar
In addition to making sure your content looks good, it also must be well-written. Grammatical errors and misspelled words are sure to raise a red flag for Facebook, and it’s critical that users can easily understand your content. Take advantage of resources like Grammarly, which helps ensure your content is well-written and grammatically sound…
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