Good web design requires the seamless combination of two key factors: aesthetics and usability. Having a beautiful and easy to navigate site creates a positive first impression and increases the odds that users will actually engage with your brand. Whether business is done online, in-store or both, your website may well be the first thing potential customers see. According to a recent study by Bazaarvoice, “82% of shoppers say they consult their phones about a purchase they’re about to make inside a store,” which means that a majority of your potential customers will visit your website before making a purchase.
Having a well-designed and high functioning website is vital to providing an enjoyable online experience for your visitors, and thanks to page builders like BoldGrid that work on top of WordPress to simplify the process, you can do it all yourself. But before diving into the world of web design, you should do your homework to see what works and what doesn’t. Here are a few common pitfalls to avoid:
1.) Lacking or Poor Call to Action (CTA)
The CTA should be one of the most prominently-displayed and visually exciting elements on your website. It should clearly communicate what you want visitors to do once they land on your site and provide an easy path for doing so. Consider having a clickable CTA button to help your visitors get to the next step.
Support your CTA with language describing the value of your product or service along with a compelling reason for why that visitor should act now. The verbiage used should be straightforward and concise to ensure the visitor knows exactly what they are clicking and what they will get out of it. Even if you are not directly selling goods, a good CTA can be used for other objectives like building contact lists.
Again, page builders like BoldGrid can help, as many provide themes designed by industry professionals with CTA ideation already in place. Just adjust the default text to reflect your goals and you’re good to go.
2.) Long/Slow Load Times
Load time is a huge factor in page abandonment and bounce rates. Monitor features that slow down your website and remove the ones that aren’t essential and/or are failing to generate user engagement…
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