The mobile space continues its astonishing growth, and shows no signs of slowing down. According to eMarketers 2015, there is over $50 billion a year (and rising) being spent in the United States alone on mobile and social advertising. And by 2019, Fortune Magazine estimates that nearly 75 percent of digital ad spending will take place entirely through mobile applications and gadgets, thusly creating a brand new marketplace for digital advertising technology.
PMBC specializes in building the reputations of innovative ad tech companies, and helps them stand out in the industry. With an experienced and dedicated team that knows the space inside and out, we not only focus on bringing our clients exposure within tech and business outlets, but also differentiating these sophisticated products and services from their competitors.
The industry is rapidly changing, and the need to support marketers and developers with next generation tools is at an all time high. Brands have discovered that emerging new media platforms are ideal for targeting, monetizing, and engaging users on a whole new level. We’re helping ad tech companies build momentum and gain credibility within the business world.
PMBC works with cutting edge companies like Emogi; a powerful sentiment generator that changes the way digital advertisers communicate with their audiences and enables the ability to understand user sentiment and engagement in real time. And Tapply is a company that’s elevating the practice of mobile marketing automation by applying a targeted, prescriptive dialogue with customers.
We recognize that advertising technology is in the midst of a seismic shift, and PMBC is excited for what’s in store for the industry. The future looks bright, and we can’t wait to work with the next great innovation in ad tech!
Who: WizRocket (Tapply), an analytics and prescriptive mobile marketing service that offers developers and marketers unprecedented access for building smarter campaigns right out of the box.
What: With a newly announced $8 million investment from major VC firms Sequoia and Accel, we helped tell the story of Tapply’s unique approach to mobile marketing automation, while differentiating their service from competitors and securing coverage in several top tier outlets.
Results: PMBC generated interest from a wide range of advertising and technology outlets, including Media Post, TechCrunch, and WSJ Venture Wire.
Who: Emogi, a data platform for digital advertisers that provides them with enhanced analytics and real time user sentiment data through use of emoji expression.
What: Via its partnership Kargo, the largest mobile marketplace of its kind, PMBC helped launch Emogi’s unique platform for brands and successfully raised its credibility in the industry.
Results: PMBC generated prominent coverage from several ad tech outlets about the launch of Emogi’s sentiment data platform, and generated coverage in places like AdExchanger, Media Post, ClickZ and The Next Web. In addition, we managed to significantly raise the profile of Emogi’s young CEO.