Client Wirkn Featured on VentureBeat
The growing popularity of messaging platforms, paired with rapid advances in A.I., is driving a new era of meaningful interaction with chabots. Just as browsers like Chrome and Firefox provide access to every web page, messaging platforms have begun to mirror that functionality to access branded conversational bots. A massive number of people — 1.4 billion monthly users — are now on messaging platforms and are spending an average of 23 minutes and 23 seconds a day on chat.
Together, the top four messaging platforms — Facebook Messenger, WhatsApp, WeChat, and Viber — have more registered users, higher retention, and higher engagement than the top four social networks. With 80 percent of U.S. teens on chat platforms, Gen Z is at the center of a major disruption in the evolving ecosystem of communication innovation.
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