The world of tech is expanding in every possible direction from new apps and software to breakthrough devices, wearable tech, and other hardware. The limitations of the tech industry greatly depends on the capacity and the cost of the hardware used. For example, with the emergence of wearable tech, app developers now have a platform to create new and innovative apps for products like “Google Glass” and the “Apple Watch”. Advancements like this are always very exciting especially when groups like Juniper Research forecast the worldwide spending on wearable tech to hit $1.4B this year and $19B by 2018.
The emergence of new technologies always comes with many hurdles to overcome, like cost, advertising, and development issues. For global smartwatches, insights firm GFK puts the 2014 U.S. sales at just $1.2 million, attributing the weak performance to cost and confusion of the potential benefits of the product. Over time these problems will be resolved and the sales will increase exponentially causing a decrease in value of older more dated technology.
The arrival of new tech has been known to follow a common trend in capacity which has been analyzed and observed since 1965 by Gordon Moore, co-founder of Intel. He established Moore’s Law which states that “the number of transistors per square inch on integrated circuits had doubled every year since the integrated circuit was invented” and remained accurate for the next 50 years until he revised it to say the circuits will double every two years. Moore’s Law offers great insight to the future of tech through the advances in hardware capabilities and our potential to continue this advancement.
Even as researchers show a huge predicted growth of wearable tech, a study done by analyst firm Gartner Group shows a decrease in spending on “devices (including PCs, ultramobiles, mobile phones, tablets and printers) for 2015 by 1.3 percentage points to 5.1 percent.” With IOS continuing to dominate the market of high-end devices the midrange smartphone market has become very limited and this trend will remain consistent through the increase in popularity of wearable tech.
It is important to stay current and at the forefront of new technology advancements for a product to achieve its peak value. PMBC Group has a team of experts with experience in the field of hardware whether it’s in the form of gaming, VR, and even products currently being developed that require exposure and credibility in the U.S. market.
We achieve and promote brand awareness by conducting a three-prong media relations campaign, targeting business, consumer and tech press simultaneously. By placing our clients in top-tier outlets, they are defined as leaders in their industry and gain the brand awareness required to expand their footprint. Throught the hundreds of placements that PMBC Group has acquired for its clients, our team has established relationships and credibility with top-tier outlets and reporters seeking groundbreaking products and companies to discuss.