PMBC’s client Open Influence featured in ZDNet.
For some brands, influencer marketing is a method that has seemingly come out of nowhere and is now considered by many brands to be an established and effective tactic, especially for brands who are trying to target millennials in their campaigns. This type of marketing is expected to grow significantly as the millennial market matures.
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A recent survey of over 500 people by Open Influence shows that 60.5 percent of people reported that social media was their primary source of information before purchasing a product.
Moreover, 79 percent of respondents said they trust product recommendations from people they follow on social media.
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