The death of advertising has been greatly exaggerated. Digital spends continue to increase year-over-year and new technologies are improving the return on every dollar spent. Programmatic trading has dominated the landscape and MediaAlpha is the programmatic advertising platform that provides a full suite of tools to drive response based on intent-drive vertical search. Delivering the right ad, at the right time to highly targeted and interested customers is critical, especially for high value conversions like those found in the insurance, travel, personal finance, education, and home services sectors where a single conversion results in real, tangible revenue.
The company’s real time bidding marketplace to delivers value to advertisers in a transparent and efficient manner. Named one of the 500 fastest growing companies, MediaAlpha is already powering over 25M transasctions annually that present over over a quarter billion in media spend a year. Yes that’s BILLION.
LATechWatch chatted with cofounder and CEO Steve Yi and discussed what direction adtech is moving in.
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