PMBC’s clients Agency 2.0/LOVE Turntable featured on Paste Magazine.
Vinyl has seen a huge resurgence of popularity in recent years. That’s down to a potent mixture of nostalgia, warmer sound quality and an appreciation of the tactile nature of vinyl over the digital world of streaming and downloads. You can buy a simple turntable easily enough, but what about a solution that feels more 21st century? Love, dubbed as the “world’s first intelligent turntable”, hopes to be that, maintaining the intimacy and quality of vinyl records while also adding a series of smart features.
Love reads vinyl records with a traditional stylus, while also connecting to Bluetooth and Wi-Fi and can be controlled with an app. Unlike conventional turntables, which leave the stylus static and rotate the record on a spinning platter to create sound, Love puts the needle into motion. It’s light enough that it won’t damage your records, with it also being conveniently sized for easy transportation.
Through your smartphone, you can choose to play, skip, or repeat tracks, as well as alter the volume, and even choose different RPM speeds. Think of it as an enhanced conventional turntable, and you’re not far off. It’ll connect to speakers, headphones, receivers and multi-room systems, along with wireless options too.
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