Landing pages are the forefront of your brand’s reputation for new customers. How can you maximize their effectiveness to increase conversions?
Every campaign needs its own landing page to ensure that visitors click on the most relevant page. A successful landing page needs to add value while delivering the message that the campaign promised.
It’s easy to fall into the trap of setting up a landing page as fast as possible, without considering several important elements that maximize its performance.
By A/B testing different landing pages, brands can find the sweet spot of UX and marketing that drives the maximum level of conversions.
This means that there should be a balance of:
- quality content
- a good browsing experience
We chatted with Megan James, a clinical psychotherapist and content strategist for MGID, to learn more about how an effective landing page can increase conversion.
What makes an effective landing page?
User-friendly navigation, site speed and compelling copy are all critical. Good user experience design (UXD) and site speed are two main precursors for whether someone will sign up. Winning copy and strong headlines should be customer centric emphasizing clear benefits versus features.
First impressions are formed quickly and that headline is a huge factor for keeping a user on your site.
What’s the most important thing to consider when creating a landing page?
The targeted audience’s wants. It takes more than a beautiful page. Some of the ugliest landing pages have the highest conversions! Those designers know to focus first and foremost on the users’ needs with simple and straightforward layouts.
How can marketers take advantage of an effective landing page?
Affiliate marketers can put successful landing pages to work: supporting business goals, building credibility, improving search, and generating data and insight.
Ultimately these advantages will lead to higher CPAs.
How do visitors benefit from a successful landing page?
Approximately 96% of visitors that go to a website are not ready to buy. Effective landing pages often include current testimonials, and consumers can use these to research before buying.
The landing page can also provide additional information and details about what the visitor will get a free consultation, for instance, convincing them it’s worth providing their contact information on the landing page’s conversion form to take advantage of the offer…
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