PMBC’s clients Agency 2.0/LOVE Turntable featured on Alphr.
Vinyl has been “making a comeback” for a while now. Its popularity has resurged, and now it seems that every pub south of the river that wants to turn a profit houses a record player, much to the delight of its hipster patrons.
Enter LOVE, a turntable for the 21st century. It’s compact, black, sleek and ergonomic. It sort of resembles the shell of a BMW. It’s smart to boot; using a linear tracking sensor, LOVE can scan any record to determine the size/number of tracks. And it’s got user-friendliness down to a tee – a simple tap can switch the turntable on or off, or be used to forward to the next track.
In a revolutionary new twist, the device actually spins on top of the record, which itself remains stationary. Despite this, LOVE appears to be a perfect marriage (no pun intended) of old and new – traditionalists will rejoice that the old-style cartridge and stylus still feature, guaranteeing that classic, captivating sonic experience.
What’s more, the device supports an Android and iOS app for smartphone users, letting you control LOVE remotely via your mobile. So while you’re reclining in your upcycled leather armchair in your Hackney loft, you wield total control over your turntable device. The ultimate millennial dream. So if you’re not one of those trendy so-and-sos one occasionally sees milling about, having traded in their iPhone 6s for an oh-so-ironic Nokia 3330, the app is immensely handy.
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