PMBC Group’s client MediaAlpha featured in PaymentsSource.
It’s vital to have a well-defined audience and good content in the digital age, but harnessing payment data and technology can be key for lenders to increase solid leads.
When leveraging advertising and payments technology for sales leads, transparency needs to be top of mind for marketers.
Transparency in this sense means knowing the exact sites where your ads are being displayed, the precise consumers they are reaching, the price being paid for these ads and the impact these factors have on your return on investment (ROI).
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