Small businesses looking to grow and have an impact on society must separate themselves in order to be successful. According to Small Business Trends, People Water is an example of a company that stands out from its competition for its unique mission and cause-based double-bottom-line approach to marketing bottled water.
Through its Drop for Drop Initiative, People Water, a client of Los Angeles tech public relation firm PMBC Group, promises to give an equal amount of water to those in need for the amount of water they sell by drilling new wells, repairing existing wells or establishing water purification systems.
Unlike other water bottle companies, People Water’s social mission stands out as a testament for social entrepreneurship. Although the concept is not a new one — TOMS Shoes has thrived on this model for years — People Water CEO Ken Bretschneider explained to Fox Business just last week that, “If you offer a product people already consume and give them a greater purpose with a social cause around it, it becomes less of an issue for them.”
People Water further separates itself from other socially responsible companies as they commit to funding a project before the water bottles are purchased. Bretschneider goes on to say that as people are already buying bottled water, social conscience, becomes another way for a brand to stand out.
As consumers are more knowledgeable now than ever, the company decided to use bottles made from recycled materials to fight the growing social concern of plastic waste. Furthermore, People Water’s water is free of BPA, a compound that has prompted worry over possible health impacts.
To date the company has provided over 4.9 million gallons of clean water to those in need through its projects across the globe. To find out more about People Water please visit them here http://www.peoplewater.com/.
Read more here: http://smallbiztrends.com/2014/08/people-water-bottled-water.html