The celebration of food at Taste Talks in Brooklyn can inspire anyone to pick up a cookbook, or in this case a cooking app. SideChef, the high-quality, step-by-step, voice activated cooking app, provides recipes that will teach users the true meaning of a DIY cooking project. While harvesting hundreds of recipes in its database SideChef, a client of Los Angeles-based tech and app public relations firm PMBC Group, is overflowing with professional input from respected chefs and food bloggers such as Carolyn from “Pickled Plum,” a Brooklyn-based food blogger.
SideChef, an instructional and detailed cooking app, relieves users from the concern of an incorrectly prepared meal. With the combination of photos, detailed descriptions, voice guidance, timers and an overall easy-to-use interface, SideChef delivers a flawless execution without a stumble as it mimics that of a one-on-one cooking class. The adjustment for ingredients and serving size allows users to focus on what is to be made instead of how.
Vegan, low carb, ethnic and many other categories are available to choose from within the app. Also, SideChef allows users to add personal recipes to share with others. This way, personal flavor from different users contributes to the overall growth of SideChef’s recipe database and distinct and diverse value. With the voice navigation, users have no need to fear missing a step of the process due to messy hands. In order to avoid a dirty iOS screen SideChef’s “Her,” a voice-navigation system similar to Siri, responds to requests such as “go back” and “next” leaving cooking hands free to be in the mix.
Kevin Yu, the founder and CEO of SideChef, and his background as a global manager of community development for World of Warcraft gives the app a technological edge. The potential for high-quality food combined with the expertise of gamification creates a system that cannot be beat.
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