“Although audio technology has made incredible strides over the last 40 years, the traditional turntable has remained relatively unchanged. Record sales have spiked over 60 percent in recent years, but nearly half of the people who own vinyl records don’t play them,” says serial entrepreneur CH Pinas, CEO of the LOVE turntable, an innovative twist on a classic medium.
“Our goal is to make it simple for anyone to enjoy the natural melodies and pure traditional sound of analog through the convenience of modern-day technology.”
Spearheading the design of the world’s first intelligent turntable is none other than world-renowned industrial designer Yves Béhar, the founder of fuseproject who previously collaborated with partners such as Herman Miller, Movado, Prada and Sodastream. Merging his deep understanding of form and function, the lightweight and portable device questions everything we thought we knew about turntables, spinning around vinyl rather than the other way around.
For a deep-dive into how Pinas and Béhar’s product plans on contemporizing a nostalgic culture, we sat down with Béhar in an interview which highlighted the many nuances and considerations that went into building out LOVE. Having given a TED talk nearly nine years ago on storytelling as the foundation of product design, LOVE is grounded in many of the same principles as we’ll soon find out.
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