PMBC Group’s client, Open Influence, was featured on Forbes.
Today’s consumers are constantly bombarded with marketing messages on every single device they use. With this ad overload, it’s become increasingly difficult for brands to stand out in a sea of competitors with similar offerings. Even if you manage to rise above the noise and reach a customer, you then face the challenge of building brand loyalty.
With the right strategies, you can stand out to your customers and keep them coming back for more. Follow the advice of these 14 Forbes Agency Council members to get started.
8. Focus On Differentiation
Brand loyalty comes down to trust in what makes your brand different than the competition, so do as much as you possibly can to reinforce your differentiators. Good branding is the only way to differentiate your offerings. Once you’ve determined what your key differentiators are, focus on associating your brand with the desired lifestyle of your target audience to further increase brand loyalty. – Eric Dahan, Open Influence
To read the full article, click HERE.