With the foray into digital marketing becoming easier and more affordable, many companies are tossing their hat into the arena and giving it a try. Your business, like many others, may benefit from using digital marketing to your advantage — if you keep your wits and focus on the audience at hand.
Using approaches such as video, content, social media and mobile advertising can help your business make a name for itself and rank higher in Google searches with minimal cost and time. But, as a new business, where do you concentrate your efforts without becoming overwhelmed?
Below, 15 members of the Forbes Agency Council share some digital marketing tips that newer companies can use to gain name-brand recognition. Here is what they suggest:
1. Be Creative In Your Communications Strategy
Once you are sure that you have a good, working product, spend as much time as possible developing a creative communication strategy. It is true that there are fewer barriers when it comes to social media, but that also means that there is huge competition. Spend time developing a creative, innovative and different communication strategy. It will allow you to expand your reach and brand recognition at a lower cost. – Carlos Machicao, Wild Pixel Media
2. Focus On Every Element Of Your Strategy
While there’s now a lower barrier to entry, there is also substantially more noise. For brands that don’t have a ton of resources to cut through the noise, they must be hyper-focused on their message, the audience they are delivering that message to, and the channels they’re using to deliver that message. – Eric Dahan, Open Influence
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