PMBC Group’s client, MediaAlpha, was featured in MarTech Series.
MediaAlpha, a pioneer in programmatic platforms for native and metasearch media, launched Open Bidding, a new offering that brings the transformational yield and operational benefits of header bidding to publishers of vertically-targeted, comparison search media. The first solution of its kind, Open Bidding empowers these publishers of valuable, cost-per-click based performance inventory to create a unified, real-time auction between all current (and future) demand partners, including direct advertisers, ad networks, demand-side platforms (DSPs), and advertising exchanges.
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