Native advertising has been predominantly used for top-of-the-funnel initiatives, often with the goal of increasing brand awareness. However, it is important to consider the potential of native from a conversion standpoint, and this is where native search comes into play.
When marketers think of search advertising, they often think of running ads on traditional search engines like Google, Yahoo, and Bing.
While this type of search advertising is important, it is also critical to consider native search, which entails running ads on native search engines. A native search engine differs from a traditional search engine because it is specific to one particular product or service category.
Here, we’ll explore three key differences between native and traditional search.
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