Social media can feel like a prerequisite to building a professional brand — and the truth is, you’ll need to log on if you want to grow your career. But if social media isn’t your thing, there are ways to find a balance between staying offline and maintaining an executive brand.
“Networking social media platforms aimed at working professionals, like LinkedIn, are worth spending the time to update and maintain with some regularity because of the career growth and development opportunities they hold,” says Charlie Gray, president and co-founder of Gray Scalable.
But building a professional brand online doesn’t have to take over your life — or feel like a chore. Here are five tips that can help you get the most out of social networking, without becoming a burden.
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