The word influencer is so new that it is still flagged by spellcheck as a typo.
What are these mythical creatures? We know that influencers are eagerly pursued by marketers and brands to endorse their products.
Influencers have two main features. One, they are perceived to be experts about a particular type of product or service.
Two, they have leverage within a certain community due to their personal engagement and rapport with them.
They are different than the celebrities of old because they have expertise in the product they are endorsing, and they regularly communicate with their fans and audience.
Because Influencers engage with a particular target audience, marketers seek to partner with them to engage that same community. This saves marketers and brands the trouble of trying to build that audience themselves.
While Influencers are often associated with fashion, or travel, Influencers have developed in nearly every interest niche.
I turned to more than seventy five influencers from a wide array of disciplines to learn what it takes to “level up” to earn the mystical power of an “influencer”. :-)
Meghan Rosko, Instagram Influencer
My Background As An Influencer
Nutmeg & Honeybee specializes in creating quirky, fun desserts that celebrate all occasions. Most recently, Nutmeg & Honeybee has created macaron art videos that have gained popularity on Instagram.
My Top Tips To Become An Influencer
Becoming an influencer is all about creating something that you love to do. If you want other people to be inspired by what you create, you need to be inspired first. Finding a hobby or passion that makes you feel good or puts you in the flow is the best way to know if you found something that inspires you. After you have found it, make sure you take care of your new passion by practicing and creating. It will take a while before you find your own voice, but once you do, it will be yours. If you want to become an influencer, it helps to reach out to an influencer marketing company to handle brand collaborations. From my experience as an influencer, it has been amazing to do what I love while working with companies to help fund my passion. I love creating desserts, but I do not love the back end business side of everything. When Open Influence reached out to me, they were able to handle the collaborations and the specifics of working with brands and I was able to focus on my passion. Becoming an influencer is a rewarding job when you have found something that constantly inspires you.
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