Client Onestop Internet Featured on TheStreet.
The National Retail Federation recently raised its full-year sales forecast to a 3.4% increase, up from its initial 3.1% prediction. The results of a recent consumer surveycommissioned by Onestop Internet (where I am president and CEO) suggest that apparel is playing a major role in this increasing rate of growth. Clothing ranked as the most purchased item across all channels.
The results also show that apparel is driving overall online retail growth:
- 45% of respondents said they plan to buy more clothing online than any other retail category in the next 12 months
- Of the 80% of respondents who reported making an apparel purchase within the last year, 75% said they’ve made a clothing purchase online
- 52% of those who have made an online apparel purchase in the last year said they plan to purchase more clothing online in the next 12 months
- 25% of respondents that did not make any online purchases within the last year said they plan to buy clothing online in the next 12 months
he fact that we’re seeing shoppers who have never bought any product online planning to take that first step with apparel presents an exciting growth opportunity for online retailers. They should invest in their e-commerce strategies. Keeping in mind that these are shoppers who have never bought online before, it’s important for retailers to keep their sites simple and easy to navigate. One negative experience might discourage this kind of shopper from buying online again, so it’s critical that the site performs flawlessly.
Why are shoppers purchasing more apparel online?
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