PMBC Group client, A7 Core, was featured in BlockTribune.
Have you ever worn a piece of clothing that was marked as one size fits all? The idea is that it’s supposed to be universally flattering no matter what shape, size or even gender the individual is. That never works. By trying to cater to everyone, it fits no one. That’s why many consumers are turned off by the idea of one size fits all – whether it pertains to clothing, or in this case, coupons. Customization is needed to optimize consumer pricing, but that customization requires data. Data that consumers are hesitant to share with brands they don’t trust.
To read the full article, click HERE.