Although we recognise the influence of a celebrity when we shop, more and more we are turning to our friends and colleagues — or lesser-known influencers — when we want to by something new.
Brands are increasingly adopting engagement strategies that incorporate a wide array of influencers to help their conversion rates and advertising reach.
According to a recent Forrester report, incorporating everyday influencers into targeting and optimization logic can help brands with digital advertising strategies, brand positioning, and increase prospect to conversion rates.
The study shows that 98 percent of marketers see value in incorporating influencers into their strategies. Brands can thrive with a good influencer marketing campaign, as it effectively drives sales for them.
With four out of five marketers believing it is tougher to reach new customers than it is to retain existing ones, new influencer strategies are being used to retain customers.
Directories such as SEEN, Open Influence, and Sysomos help search for and identify the right influencers for campaigns. Iconic Reach has a self-serve advertising platform for influencers to connect with micro-influencers — those who have 10,000 to 100,000 followers and high-engagement rates.
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