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With Vogue unveiling its Snapchat discovery channel for New York Fashion Week and Alphabet‘s (GOOGL) Google giving designers the option to create custom search carousels to support their participation in the event, it’s clear the fashion world is embracing technology.
One designer that’s been a pioneer of integrating fashion and technology is Rebecca Minkoff, and her efforts at this year’s New York Fashion Week displayed her commitment to using new tech to provide a better experience for consumers.
Minkoff live streamed her show in 360 Virtual Reality. This gave shoppers worldwide a front-row seat. Those with virtual reality goggles and glasses decided where they wanted to look and what they wanted to engage with. They could fully immerse themselves in the event.
But Minkoff went beyond live streaming and virtual reality. She also partnered with Zeekit, a mobile app that enables users to preview Minkoff’s newest looks on their own bodies. Using Zeekit, a shopper can upload a photo of herself, and then the app overlays whichever clothing items the user selects from the fall show.The app uses augmented reality to give shoppers an idea of how their favorite fashions will look on their own bodies instead of on a runway model.
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