Finding the best way to engage with millennials is a constant challenge for life and health insurers. Marketing to this demographic can be difficult, and in the opinion of MediaAlpha CEO Steve Yi, providers have been slow to adopt modern methods of advertising.
“In my experience working with life and health insurance carriers on advertising campaigns, they are behind on customer engagement compared to auto insurers, who have had direct models for quite some time,” he says.
MediaAlpha is a platform for vertical search media and counts a number of major health and life insurers across North America as clients. It is Yi’s role therefore to create effective marketing strategy in order to engage with consumers, including millennials.
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