Jason Okuma, part of the Los Angeles Tech PR Firm PMBC Group’s Business Development, spoke last night at Be Great Partners for their “Expert Advice Series,” offering the audience some of his knowledge in growing a business through social media.
When it comes to social media, Okuma believes in taking the time to figure out what does and doesn’t work for your social media page. It is important to take action and try something new even if a social media strategy ends up not being the right fit.
Give clarity and focus on what you should be doing with social media to start your business. It is imperative to know what you want out of your social media. The 4-step process to marketing helps to get the most out of social media. It is define, develop, deploy and manage. Define your goals and target audience, develop your plan and team, deploy strategies and manage your system and schedule.
The objective of your social media strategy is to attract, engage and retain customers. It is crucial to position your business as an expert and separate from the masses. Build a solid reputation and create trusting relationships with target audiences to really create that social media following.