Client LUX featured on AdExchanger.
If a picture is worth a thousand words, Lux is hoping video is worth a conversion.
The home decor and interior design shopping app, which launched July 2015 on iOS and Android, sees a 30% higher engagement rate on autoplay video than on static product photos.
“Facebook has proven that autoplay video can be quite successful,” said Lux COO Kyle Jiang. “We think that something like 95% of our traffic is going to be driven by video in the next two to three years.”
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