Always focus on the customer, and move fast in business. These are words of wisdom expressed by Hoyt Morgan, CEO and co-founder of entertainment tech company Nito, a client of Los Angeles tech public relations firm PMBC Group, who was recently chosen as one of the influential entrepreneurs regularly featured on IdeaMensch.
Nito has been making headlines across the country as an app revolutionizing the animation industry by employing groundbreaking markerless facial tracking technology that enables real-time 3D animation. A free version of the app is available on the App Store which allows users to animate an avatar using their own voice and facial movements. Nito also recently released a PRO version to facilitate the fast and cost-efficient creation of animated content by animators, entertainment professionals and studios.
While Nito’s ingenious technology and growing popularity is impressive, the man behind the app has an equally compelling story. Hoyt D. Morgan has a consistent track record of innovative ideas when it comes to growing businesses to reach their top potential. His experience in the entertainment tech industry enabled him to identify a growing need in the market: agencies and brands were seeking creative ways to engage with their audiences, and he was determined to create a solution. This solution came in the form of Nito, which he was able to bring to life through “creativity, software and hard, long days of work.”
Hoyt Morgan’s IdeaMensch profile also highlights his many inspiring qualities as an entrepreneur, and the advice he has for those desiring to excel in the world of business. He stresses the importance of focusing on the customer, promising, “If you provide good customer service, you will succeed in your job and advance.” Morgan, who counts among his life achievements a solo-sail across the Caribbean Ocean, has clearly applied his commitment to proactive creativity in making Nito an impressive, effective app.
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