Blockchain tech allows business transactions to be secure in a world where everything from your Facebook profile to your entire business model can be hacked. But it’s the unseen fraud and tactics that go unnoticed which companies and security experts need to worry about as well.
A recently-launched blockchain platform, A7 Core, is addressing issues affecting the coupon industry, aiming to reduce the cost of creating, distributing, funding, and managing digital coupons for brands and retailers while providing highly effective fraud control.
Did you know that coupon fraud costs business owners almost $600 million a year?
“Within the coupon industry, fraud has the potential to rampantly scale with digital,” says Will Parker, Chief Marketing Officer and Co-Founder of A7 Core. “It’s already a major concern because over the past two decades, many industries have been completely disrupted by this digital revolution; however, coupons remain relatively unchanged.”
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