PMBC Group client simplehuman featured in Kitchn.
A while ago, I confessed that I spent a small fortune on a trash can — and had no regrets about it. Commenters were split on whether this was a smart investment or an extravagance, and no wonder: A quick Amazon search reveals you can just as easily spend under $20 or over $200 on a trash can, with plenty of options in between. So why would you shell out the big bucks? Good question!
I probably spend more time than the average person thinking about trash cans. To be fair, it’s part of my job! But I do not spend as much time thinking about trash cans as Dave Wolbert, head of business development and R&D for SimpleHuman, the company behind my own pricey trash can habit. It’s almost all of his job! So I got him on the phone to discuss. (Note: I reached out to several other brands of similarly priced trash cans, but they didn’t respond by press time.)
Here’s why these premium trash cans are so darn expensive.
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