Client Echo Fox Featured on Fox Business.
While teams like Dignitas and Echo Fox have developed passionate fan bases, the industry as a whole is still learning how to market individual players to mainstream audiences. Jace Hall, CEO of eSports franchise Echo Fox, told FOXBusiness.com in August that the lack of crossover star power is one of the major hurdles the sport still faces.
“For 30 some-odd years, everything has been orientated toward the video games. Players were nothing more than consumers,” Hall said. “It would be like the NFL owns football and its whole purpose of owning football is to sell actual footballs to the audience that attends football games. In a universe like that, it’s hard for players and teams to develop.”
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