PMBC announces acquisition of ESSE PR.
LOS ANGELES, CA (PRWEB) JANUARY 30, 2017
Technology PR agency PMBC Group today announced its acquisition of ESSE PR, an award-winning independent agency servicing Los Angeles and San Francisco-based startups. The deal strengthens PMBC’s position as a staple public relations partner for the technology industry, leveraging ESSE’s successful track record with companies in entertainment-tech, a $600 billion sector.
The acquisition will expand PMBC’s client portfolio in high-growth technology niches: virtual and augmented reality, smart home tech, mobile apps and games, on-demand services and e-commerce, and support its long-term growth strategy by amplifying its service offerings and expertise.
“PMBC has a long-established relationship with ESSE PR. This decision is a result of a well-vetted opportunity to deepen those ties,” says PMBC Group founder and CEO, Ola Danilina. “Consistent with PMBC’s own business objectives, ESSE has demonstrated impressive growth while maintaining a high regard for the work. Both firms share a commitment to redefining industry standards and creating measurable, bottom-line impact for clients. We are aligned on vision and culture, and I’m enthusiastic about the inherent value-add of this expansion,” adds Danilina.
ESSE PR will transition under the PMBC brand umbrella and ESSE’s founder Jessica Engholm will serve as a key advisor and as senior vice president of business development. Engholm, the architect of ESSE, is recognized as one of the top women in PR, nominated for PR Week’s “Top 40 Under 40,” and is responsible for procuring multiple digital campaign and agency awards on ESSE’s behalf.
To read the full release, click HERE.