LinkedIn has been bested, with a mobile app that takes the networking process one step further. Los Angeles tech and app public relations firm PMBC Group has announced its newest client Reach, the location-based professional networking app for mobile devices. Using either manually entered information or information from one’s LinkedIn resume, Reach allows businesspeople to select traits of their desire and search for individuals with those specialties around them. From there, in-person communication can ensue and take professional prospects to new heights.
Reach comes at a time when the art of face-to-face interaction has been largely lost from the networking process. Seeking other like-minded professionals with personal interests has become increasingly overwhelming, particularly within a reasonable travel distance. In many instances of job interviewing, entrepreneurial networking, sales, marketing and recruiting, individuals can’t get a true feel for their new partners without spending an unwieldy amount of time with them. In business, this defies all logic of efficiency and can be a waste of one’s time, effort and money.
This is where the app shines. Reach acts both as a search engine for local professionals and a connection tool, allowing users to virtually share business cards and coordinate meetings in person. Its uses expand beyond one-on-one business prospects, though: entrepreneurs, salespeople, marketers, human resources professionals, freelancers, recruiters and folks generally interested in expanding their networks.
While LinkedIn acts as a secure platform for showcasing one’s talents, Reach ushers in a whole new era of interconnectivity. Millions of businesspeople worldwide with progressive mindsets may now put their talents to work with their peers more easily than ever. Modern business can now be accessed and expanded from the touchscreen in your pocket.
For more information, visit Reach’s website HERE.