PMBC’s client MediaAlpha featured on Travolution.
Kayak’s sales director Robert Goldsmith has left the travel search engine to join programmatic technology platform provider MediaAlpha.
He takes on the role of director of demand partnerships for the company, which specialises in platforms for native search and metasearch, and will be responsible for helping MediaAlpha grow in the European travel advertising market.
Alongside the announcement, LA-based MediaAlpha released metrics showing that the value of media transacted through its platforms surpassed $250 million in 2017, a 43% year-over-year growth.
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