It’s not all fun and games.
From free merchandise to all-expense paid vacations — being a social media influencer sounds like a dream job. But how do you really make it as an influencer?
Unsurprisingly, if you want to find social media fame, turn to Instagram. A whopping 88 percent of participants reported that they were most active on that photo sharing network.
Of course, being an influencer is not all fun and games. In fact, communicating and working with brands can get tricky. Forty percent of respondents identified working with brands on budgeting as one of their biggest challenges. Almost a quarter said that following a brand’s creative requirements was the most difficult aspect, and 21 percent found communicating with advertisers to be the toughest area.
In a sense, influencers are just like entrepreneurs — most take it upon themselves to find work. Over three-quarters of surveyed influencers say they are self-managed or do not have third-party representation. That means they’re going out on their own to find gigs — and most seem to do a pretty good job. On average, these mid-level influencers are getting five or so sponsorship deals a month…
To read the full article, click HERE.