Client Onestop Internet featured in Women’s Wear Daily.
The conversation around sustainability might just be the ties that finally bind fashion and tech.
It certainly advanced the conversation about the two industries’ intersection — or sometimes lack thereof — during Tuesday’s Onestop Emerge Summit, the second annual gathering of e-commerce solutions provider Onestop and its partners, held in Manhattan Beach, Calif. At the summit, technology firms, retailers and apparel manufacturers came together to discuss social media, personalization, wearables and branding. But it was the topic of green that seemed the key in moving the dial on a dialogue that’s taken hold across the broader apparel industry as brands search for ways to be relevant to a new generation of much more discerning shoppers.
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