It is no secret that social media has, and continues, to redefine the global landscape. Social media has often been looked at as a platform for communication and engagement between users, but it is drastically evolving beyond that. As today’s consumer spends up to nine hours per day online, social media has proven to be the most effective way for businesses to reach new audiences on a global scale.
Social media is also helping to fuel the global economy by creating new jobs, democratizing information and pushing brands far beyond their borders. Before social media, brands had to pay top dollar for traditional online advertising that may not have reached their target markets. Now, businesses own and create their digital media content, breaking down the barriers to reach new audiences.
Although this social boom is fairly recent, it shows no sign of diminishing. In fact, we are at the height of what I like to call the digital gold rush—one created around the world as a magnitude of brands and influencers take to social media to target and engage consumers more effectively.
The benefits that brands, users and the global economy can harness from social media are unmeasurable. From the creation of job functions to the availability of data and information, here are several positive outcomes of this digital gold rush and how it is fueling our economy.
To read the full article, click HERE.