PMBC Group client, A7 Core, was featured in CoinCentral.
It’s a typical Saturday and you trek over to the grocery store, running your loyalty card through the register. Maybe they print you out a coupon. You head for a latte in your local Starbucks and clock up some more reward points. Then you go to buy that sweater you want at your favorite department store–only to realize you left your discount card at home. Loyalty programs, for the most part, are a huge waste of time.
“Let’s say you love Coca-Cola but your friend buys it every so often. Well, you would get the coupon that cuts the price of 12-pack in half, but she would get the coupon that is an extra dollar off. Because you buy Coke more often, you get the bigger discounted coupon. It is literally customized to your spending habits.”
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