Software as a Service (SaaS) is a software delivery model where a user subscribes to a centrally hosted version of the software, rather than purchasing it outright and installing it locally. A recent SaaS industry market report showed that 80 percent of United States end users prefer SaaS for communication and organization purposes.
11. Partner with Existing Clients to Sell Your Story
Partner up with an existing client for a mutually beneficial thought leadership piece. Walk the reader through why the client chose your platform, what their expectations were and, most importantly, what the results were. Having a one-sided piece that only speaks to what you do and not discussing the client can be viewed as too self-serving. A reputable client validating your claims is a great resource to leverage, especially when being compared to a competitor.
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