Analytics is the result of analyzing data for patterns and anomalies. Marketers use mobile analytics and web analytics to gain insight into user behavior across different devices — from phones to computers to wearables and beyond.
Want the inside scoop on using mobile and web analytics like the pros? Take a bite out of these quick tips:
In 2016, bots made up 52 percent of all website traffic. The majority of them are considered “bad” bots — impersonators, scrapers, spammers and hackers, as Incapsula describes.
“[Bots] have inflated website, user, advertiser, and platform stats for years leading to a false sense of what is real and what you are actually paying for vs. what you get.” — Brett Tabano, Senior Vice President of Marketing at MediaAlpha read more from Brett
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