One year ago today, Twitter shut down Vine forever, depriving us of happiness and leaving a class of fresh-faced influencers will millions of fans and nowhere to entertain them.
Almost ironically, there were a plethora of possible platforms for Vine’s stars to jump to. Instagram, Facebook and Snapchat were still some of the most popular apps being used by teens that had video capabilities and far reaching audiences. It made sense for Vine’s mega-personalities, like Lele Pons, Jake Paul, Logan Paul, Cameron Dallas and Nash Grier, to continue creating content for apps and platforms their fans were already switching between from when Vine was in its heyday. But there was one aspect of Instagram, Facebook and Snapchat that couldn’t give teen influencers on the rise something they were desperately craving: money — and even more fame.
…It’s been a non-stop insult fest ever since, but Eric Dahan, CEO of influencer-focused marketing firm Open Influence, thinks the backlash the Viners have received in the past year is a normal reaction from the old guard being upset about newcomers.
“No one likes the disruptors, I think it’s that simple,” Dahan said. “You build a legacy, and all of a sudden there are these new kids coming in from out of left field. It’s the outer world problem; when disruptors move in to a new space.”
…“They’re like a new generation of comedians,” Dahan said. “A lot of the more traditional comedians on YouTube started building out web series and more traditional content. I think Vine bred a specific type of community and comedy genre that these guys then translated onto YouTube. YouTube lends itself to a different content format, and I think there is a lot of opportunity there for something to arise.”
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