On Prime Day, Amazon marketplace merchants offered their own deep discounts to capture revenue during the high-sales day. Amazon says sales by marketplace merchants “far exceeded” $1 billion during the 36-hour sales event.
While Amazon’s figure for marketplace sales is large, individual sellers and marketplace management vendors report mixed results.
Internet Retailer estimates marketplace sellers’ sales only account for about a third of total Prime Day sales, whereas on a typical day about 50% of the units sold on Amazon are sold by marketplace sellers. Many of Prime Day’s most-hyped and best-selling products are Amazon products. For instance, Amazon’s Fire TV Stick and Echo Dot were the retailer’s best sellers worldwide. Plus, items sold by Amazon are traditionally higher-dollar values than third-party sellers, says retail analytics firm One Click Retail.
Pricing software vendor Feedvisor says sales from its 1,000 retail clients that sell on Amazon increased 24% for Prime Day 2018 compared with Prime Day 2017.
The 25 online retailers Amazon consulting agency Red Rocks E-commerce Consulting represented fared a bit better, with sales increasing anywhere from 50-200% more than an average sales day, says partner Irina Balyurko.
Individual sellers shared their Prime Day 2018 experiences with Internet Retailer:
Sales increased even more—by 59%—when looking at the comparable time period a week earlier, Feedvisor says.
- Marketplace seller of car accessories FIXD also says orders were higher on the debut day on July 16 over July 17, says FIXD CEO John Gattuso. FIXD’s sales increased five-times more during the 36-hour sales event compared with an average day, he says.
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