Disruptors shaking up traditional models, enablers allowing us to make a passive income–or the cloaked villain responsible for all the gaps in the high street? Marketplaces have been loved by users and loathed by incumbents for a while now. But with the rise of blockchain marketplaces, it could be payback time.
Online marketplaces have a lot to benefit from blockchain. But they also have a lot to lose, especially if they fail to gain first-mover advantage. You may have a loyal user base who’s profited from your platform time and again. Why not give them a trustworthy alternative that doesn’t leave them with 20 percent less in their pocket? Otherwise watch how quickly they leave.
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