Yellow, a Brazil-based mobility startup, just raised a $9 million seed round for its dockless bike-share service.
Yellow was founded by Ariel Lambrecht and Renato Freitas, who sold their ride-share company 99 to Didi in a $1 billion deal earlier this year. Yellow’s third co-founder is Eduardo Musa, former CEO of bike manufacturer Caloi.
Yellow intends to use the funding to deploy its first 20,000 dockless bikes. This summer. Yellow plans to deploy a total of 100,000 bikes. Ultimately, Yellow envisions deploying more than one million bikes.
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