PMBC Group’s client, MediaAlpha, was featured on Hotel Executive.
Today, millennials are on the verge of surpassing Baby Boomers as the largest living adult generation in the United States, making them prime targets for marketing campaigns within every industry, including the hospitality space. But, many of these brands are starting to realize that their traditional marketing strategies aren’t resonating as well with this generation like the ones before it, as millennials have altered what has been considered the norm. Through their new purchasing patterns, social behaviors and influences, millennials have forced brands to entirely rethink their marketing strategies.
One of millennials’ defining traits is that they place a higher value on experiences like traveling, dining and enjoying live music, over tangible items. In fact, research shows that millennials already comprise over one-third of the world’s hotel guests, and are anticipated to account for over 50 percent within the next two years. Therefore, hotels and hospitality brands must ensure their marketing campaigns are creating a sense of experience for millennials in order to engage them, as traditional marketing is not as enticing to this group.
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This article will explore three ways hotel brands can begin to jumpstart their millennial marketing today.
To read the full article, click HERE.