Whether it’s looking at the infrastructure engineering of a corporate office, managing shared information technology (IT), or monitoring performance of IT services, enterprise technology aims to revolutionize functionality, productivity, and efficiency for all business models. Enterprise technology is the umbrella of softwares and technologies that are designed to assist and accomplish the needs of an organization. Enterprise technology and software are used by a wide range of audiences including, businesses, educational institutions, retailers, and more. From online payment systems and project management to security and human resource management, the enterprise industry covers a wide range of purposes, tools, and functionality to provide solutions to a wide scope of industry related problems.
With advancement in emerging technologies in big data, data analytics, cloud services, and mobile computing, operating profits are expected to boost by over 10 percent by 2015. The ever increasing speed of technological development creates an intriguing time for the enterprise technology sector. This changing atmosphere within the industry creates a great avenue for change within the industry and for enterprise technology and software users. For example, global Software as a Service (SaaS) software usage are predicted to increase by 21 percent and lead to an overall revenue to reach $106 billion in 2016. A variety of consultants and market research firms have been consulted regarding the growth of the enterprise technology industry and while there are some conflicting reports, all agree that cloud computing adoption is accelerating in enterprises on a global scale. Forester, a market research company, predicts that companies and businesses will be putting a bigger emphasis on enterprise software, such as ERP and CRM services, and that spending will increase to $620 billion in 2015.
Increased corporate spending and usage of these softwares have created a competitive atmosphere within the enterprise technology and software industry and thus makes standing out against other service providers difficult. The vast industry encompassing enterprise technology and the ever growing usage of enterprise technology makes it essential to establish credibility and expertise as an enterprise technology provider to stand out from the enormous amount of competitors. Understanding growing trends and developing technology within the industry allows enterprise technology providers to be inserted into media conversations regarding these growing trends and featured as thought leaders within the industry to provide informed commentary.
From large established companies to growing and emerging start ups, PMBC Group offers years of experience and knowledge of the technology industry. We elevate brand awareness by developing and executing a personalized three-prong media relations campaign, targeting business, consumer and tech press simultaneously. We continuously find new ways to meet the needs of our clients and offer a unique business acumen in the execution of strategy, messaging, and reporting of results to put our clients at the forefront of their industry. Our team is constantly putting ourselves at the forefront of each industry, and it is this and our expertise of not only the tech industry but across all industries that allows us to continuously secure placements in a variety of top tier online and print publications.