The software industry has transformed the way organizations, businesses, and even people coordinate and work. Its impact on the global economy and across various industries can be gauged by the increase in innovations, technical progress, enhanced productivity, and the workforce.
Worldwide software revenue stood at $407.3 billion, compared to $388.5 billion in 2012, registering a 4.8% increase. As the economy improves, the software industry is expected to be the fastest growing industry with expected growth of 7.1%.
The software market has been changing shape over the past five years, and Cloud is driving the bulk of this change as software vendors acquire and provide applications and infrastructure technology to support the Cloud and the Internet of Things (IoT) movement.
The industry is focusing investment on technologies to support existing system structure, in order to maintain competitiveness, while still taking advantage of Cloud/subscription-based pricing where it makes sense to grow and advance the business. As a result, the landscape is shifting from traditional software licenses to software that is delivered over the Internet, paving the way for new upcoming enterprise software.
Another prominent trend within the space is Desktop as a Service (DaaS) that seeks to control software and protect important data over the internet. As users rely on multiple devices more frequently (such as tablets, smartphones, and Chromebooks, to name a few), there will be a greater need for customers to access their desktops in a variety of ways.
By making desktops available through browser applications, as well as smartphone and tablet apps, users will enjoy greater flexibility on how they work. Employees won’t be tied to terminals in an office to access virtual desktops; they’ll be able to pull out their smartphones and access data on the train to work or from a conference hotel room.
In this light, mobile computing is heralding the further usage of advanced software to provide users the flexibility they need to access information on-the-go. As a result, mobile has become a critical tool for companies to engage consumers and fight for mindshare. Software and resultant plug-ins have enabled mobile marketers to send users push notification and other marketing gimmicks to increase yet another point of contact.
2015 was the year of alternative business models and a growing number of start-ups that are changing the way users interact and pay for software through apps, instead of consumers paying $30-$50 on an app or software, one is now paying a meagre $0-$3.99. Presently, there are 92.8 billion free apps available online, compared to 9.1 billion paid apps, resulting in an average worldwide app revenue of $34.8 billion.
In an age of regular technological disruption, for software companies, growing fast has become essential to survival. PMBC Group can help accelerate the growth of software companies to unlock extraordinary potential by turning their vision into reality. We are ready to help your company face the challenges the software industry throws your way with robust media efforts and proven success in the field.